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5 Quick Questions for Tuss

5 Quick Questions for Tuss

9 April, 2010 kl. 16:32 | Comments

Second in our "5 Questions For One Of Our Brands" series is Catti from Tuss

What is (positive) swedishness to you?

"It's a sense of pure and simple. Basic but not boring, more in line with getting the essence of things, 'cutting the crap' so to speak."

Is there a shift from minimalism to more extravagance in young swedish design?

"I don't think that there is a shift, I think that a lot of Swedish design has a reference to minimalism because there is a very long history of that, but at the same time I think a lot of design/designers are more experimental now and more prone to using new materials and forms that we have not seen before."

What images do you consider most representative for Sweden?

"The Archipelago – endless water and islands or a landscape image with a typical red house and white details and pinetrees and birchtrees."

What market would you, personally, like to break in to – and why?

"We sell in quite a few countries abroad in both Europe, Asia, North America, but in Scandinavia tuss is not at all represented apart from our own store in Stockholm. So it would be interesting to aproach the closest neighboring countries and see what tuss does there."

What are your favourite swedish …

… fine artist?

"Olle Baertling"

… music artist?

"Olle Ljungström"

… movie?

"Fucking Åmål"

… brand?

"here are so many but maybe Acne for the whole concept"

Pictured: Olle Baertling, "Davi" (1956), picture from Nordenhake

Second in our "5 Questions For One Of Our Brands" series is Catti from Tuss.

What is (positive) swedishness to you?

"It's a sense of pure and simple. Basic but not boring, more in line with getting the essence of things, 'cutting the crap' so to speak."

Is there a shift from minimalism to more extravagance in young swedish design?

"I don't think that there is a shift, I think that a lot of Swedish design has a reference to minimalism because there is a very long history of that, but at the same time I think a lot of design/designers are more experimental now and more prone to using new materials and forms that we have not seen before."

What image do you consider to be most representative for Sweden?

"The Archipelago – endless water and islands or a landscape image with a typical red house and white details and pinetrees and birchtrees."

What market would you, personally, like to break in to – and why?

"We sell in quite a few countries abroad in both Europe, Asia, North America, but in Scandinavia tuss is not at all represented apart from our own store in Stockholm. So it would be interesting to aproach the closest neighboring countries and see what tuss does there."

What are your favourite swedish …

… fine artist?

"Olle Baertling"

… music artist?

"Olle Ljungström"

… movie?

"Fucking Åmål"

… brand?

"There are so many but maybe Acne for the whole concept"