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5 Quick Questions for The Tiny Universe

5 Quick Questions for The Tiny Universe

23 April, 2010 kl. 17:00 | Comments

1. What is (positive) swedishness to you?

This. That Swedes have managed to turn Swedish design into a brand of it’s own. Not to bad for a modest population of around nine million people.

2. Is there a shift from minimalism to more extravagance in young swedish design?

Maybe. But if so it’s probably just temporary. Swedes have been living in the cold and brutal darkness for 35 000 years, and our deep-rooted sense of style and beauty wont ever really change. At least not for another thousand years or so.

3. What image do you consider most representative for Sweden (from a film, perhaps, or just a nostalgic "postcard" picture – whatever!)

Well, if there was a picture of “allemansrätten” that might be a good place to start. Just imagine being allowed to put up your tent in somebody’s back yard, and not a soul would be able to do anything about it.

4. What market would you, personally, like to break in to – and why?

Most everyone wants to be big in Japan. And everywhere else for that matter. But being a small new brand we’ve decided to start where we feel most at home. Right here in Sweden. We have some ideas though, but we’d like to keep them to our selves. Just for now anyway.

5. What are your favourite swedish A) fine artist, B) music group / artist, C) movie, D) brand (apart from your own, of course …)

What are your favourite swedish …

… fine artist?

Maria Jesper Walldersten, Johan: Alex Schulman

… music group/artist?

Deportees

… movie?

Ha ett underbart liv, featuring Kjell Bergqvist

… brand?

Byredo. Simply for it’s timeless look and unique unisex fragrances.

Image: Jesper Waldersten (img src unkown)

Third in our series 5 of the same questions once again, to one of our beloved brands is Maria and Johan from wonderful cheeky baby clothing company The Tiny Universe

What is (positive) swedishness to you?

»This. That Swedes have managed to turn Swedish design into a brand of it’s own. Not to bad for a modest population of around nine million people.«

Is there a shift from minimalism to more extravagance in young swedish design?

»Maybe. But if so it’s probably just temporary. Swedes have been living in the cold and brutal darkness for 35 000 years, and our deep-rooted sense of style and beauty wont ever really change. At least not for another thousand years or so.«

What image do you consider most representative for Sweden?

»Well, if there was a picture of “allemansrätten” that might be a good place to start. Just imagine being allowed to put up your tent in somebody’s back yard, and not a soul would be able to do anything about it.«

What market would you, personally, like to break in to – and why?

»Almost everyone wants to be big in Japan. And everywhere else for that matter. But being a small new brand we’ve decided to start where we feel most at home. Right here in Sweden. We have some ideas though, but we’d like to keep them to our selves. Just for now anyway.«

What are your favourite swedish …

… fine artist?

Maria: »Jesper Waldersten«, Johan: »Alex Schulman«

… music group/artist?

»Deportees«

… movie?

»Ha ett underbart liv, featuring Kjell Bergqvist«

… brand?

»Byredo. Simply for it’s timeless look and unique unisex fragrances.«