10 November, 2010 kl. 20:15 | Comments

Still from Att Angöra en Brygga
What is (positive) swedishness to you?
»Long bright summer nights when the sun never sets.«
Is there a shift from minimalism to more extravagance in young swedishdesign?
»Yes, there's more individual design.«
What image do you consider most representative for Sweden (from a film,perhaps, or just a nostalgic "postcard" picture ? whatever!)
»Our childhoods picture of Sweden is a mix of Saltkråkan and Fem Myror (childrens tv shows) …«
What market would you, personally, like to break in to ? and why?
»We'd like to be big in Europe. They would like us.«
What are your favourite swedish A) fine artist, B) music group /artist, C) movie, D) brand (apart from your own, of course ?)
A) »Ingegerd Råman« B) »Barbro Hörberg« C) »Att angöra en brygga« D) »Carin Wester«