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  1. Swedishness
  2. Brands
  3. Nowali

Nowali was the name of an indian girl in an old swedish pop song by Gunnar Wiklund, and it also became the name of the family business in Ljungsarp, who since the beginning of the fifites have been making moccasins of the highest quality. Nowadays the company is based in Gällstad in Västergötland and keeps on delivering the classic footwear.